Shop Concept by Alessandro Luciani

Alessandro Luciani Designs The Pirelli Tyres Shopping Experience Shop Concept

Alessandro Luciani, the creative mind behind the awarded project SHOP CONCEPT by Alessandro Luciani points out, The inspiring principles of the project consist in transforming the prospective clients’ approach towards their tire-dealers and directly involving them in the choice/purchase process. We tried to add new tools which can provide new experiences. Feeling through feelings. Perceiving through the 5 senses. Visual Merchandising. Communication. Products. Environment. Finding a new way of communication, more effective than the simple gadgets which invade the tyres sector, but leaving, however, its technical characteristics and charm unchanged. .

Shop Concept by Alessandro Luciani Images:

VIA: http://competition.adesignaward.com/design.php?ID=25098

End of the article, click here to go back to previous page, or alternatively go back to Designd - Best Designs homepage.

Design Award

Warning: include_once(function-spinner.php): failed to open stream: No such file or directory in /nfs/c06/h02/mnt/154583/domains/designd.org/html/article.php on line 279

Warning: include_once(): Failed opening 'function-spinner.php' for inclusion (include_path='.:/usr/local/php-5.6.21/share/pear') in /nfs/c06/h02/mnt/154583/domains/designd.org/html/article.php on line 279

Fatal error: Call to undefined function TextToSeed() in /nfs/c06/h02/mnt/154583/domains/designd.org/html/article.php on line 280